For 2025, the Pantone Color Institute selects PANTONE 17-1230 Mocha Mousse, a warming, brown hue imbued with richness. It nurtures us with its suggestion of the delectable qualities of chocolate and coffee, answering our desire for comfort.
What are your thoughts? My first thoughts tend toward foods that taste good! The color is a warm brown, it could evoke richness dependent upon the colors it associates with.
The meaning of brown:
In many Western cultures, the color brown has taken back its original meaning of earthy. It’s used to depict sustainability, health, nurturing, and dependability. Multiple trusted, longstanding brands feature brown prominently in their logos and marketing, including UPS, M&Ms, and JP Morgan.
If this is the case (It’s used to depict sustainability, health, nurturing, and dependability.) let’s hope it is a sign for the year to come.
